Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another? What are you doing to make them feel welcome so that they will continue to use your services?
“The Ghost of Customer Loyalty Past”: How Companies Used to Attract and Keep Clients
According to a study by KISSmetrics, it....